NLI Messages on hold:

On Hold Productions
It is estimated that 94% of advertising and marketing budgets are used to generate PHONE TRAFFIC. Now you can connect your marketing to sales via the implementation of NLI Media Group’s Marketing on Hold and generate an additional 15% in inquiries about your products and services which will yield an increase in sales by about 12% With NLI Media Group’s Marketing on Hold you can turn a negative ON HOLD waiting time into a positive experience by informing and educating your captive audience, about your company.

Why play the radio and subject your potential or current clients on hold to commercials (sometimes about your competitors too)? Why not educate them about YOU, your brand, and what you sell. Keep them connected and interested, but mostly increase the STICKINESS of your client to YOU by professionally augmenting your products and services. Even while on hold, you will be turning potential patrons and prospects into clients.

Benefits:

• Improve customer loyalty to you
• Promote new products and services
• Inform and educate your client
• Cross sell and up sell products and services
• Answer frequently asked questions and provide helpful suggestions
• Drive businesses to your web site
• Drive business to a company Seminar
• Refer to a current promotion you are running
• Elevate and differentiate your brand by mentioning awards or certifications
• Inform your customer about your location, directions, hours, and etc.

A few national statistics that you may not have been aware of are provided below.

According to AT&T, Teleconnect Magazine, and the Inbound Telephone Center:

• 3 out of 4 calls are placed on hold every day offering you the perfect opportunity to inform and educate your client
• Of those that hear your messages, 16% will make purchases based on information they heard while they were on hold
• With Silence, clients think that you hung up on them, and 6 out of 10 will abandon the call.
• Of those that abandon the calls,1 out of 5 will never call back
• Most callers prefer a message
• If you play radio and play royalty based music, you may be subject to fines, or worse you could be playing your competitor's ads
• Messages on Hold may generate an added 15% in inquiries about your products and services and a 12% increase in sales

NLI Media Group’s Messages on Hold Pricing Matrix:
The total price for the equipment is $600.00, and includes an onsite initial installation and a single production that may be up to 3 minutes in length.

Adding additional productions to keep your message fresh, current, and relevant is EASY. We require a 1 Year contractual commitment minimum, but after that—it’s month to month.

For productions up to 6 Minutes add $100.00 per category